PRINT SOLUTIONS

The retail environment is busy. Shoppers are on the move. They are browsing shelves packed with products, dodging advertising in the...

It’s often said that “age is just a number.” To some extent, that’s true. Americans are living longer, living healthier, and staying more...

Sure, direct mail is a great way to attract new buyers, but it is also a proven way to keep existing customers satisfied. Done right, it...

Artificial intelligence (AI) is everywhere these days. It can suggest the best out-of-the-way vacation spots. It can write your work...

We regularly hear the phrase, “Break through the marketing clutter.” What does that mean? It means that customers are bombarded with...

Have you ever browsed a website and then soon afterward started seeing the brand’s name everywhere? A relevant ad pops up in your social...

Many businesses mistakenly think their marketing efforts should take a backseat as summer arrives. It's when people go on vacations,...

You might think your marketing messages, products, and outstanding customer service define your brand. But the truth is, the perceptions...

If you want to understand the value of print versus digital in marketing, look at the world of education. Studies consistently find that while digital communications have great value in providing top-level information quickly when it comes to processing deeper concepts, print is the hands-down winner. These results were recently confirmed in a groundbreaking study from Columbia University’s Teacher’s College.

Buyers have come to expect personalization in all of their marketing communications. They get personalized recommendations from their favorite online stores and are used to seeing their names in the subject lines of marketing emails. They have come to expect personalization in all their marketing communications, including direct mail. Are you giving it to them?

Should you choose direct mail or email when planning your next marketing campaign? Sometimes, the answer is: “Use both!” The best...

You will eventually lose subscribers, no matter how great your email content is. Even if they are still connected to your brand, the...

Whether you are creating a direct mail piece, an email, or a social media post, FOMO, or "Fear of Missing Out," is a powerful tool.

While we all know that personalizing your direct mail pieces can improve marketing results, the process can seem intimidating.

Direct mail is changing. This channel remains highly effective, but most people don’t have the attention spans they used to. Mail that is...

Whether you are sending direct mail only or integrating direct mail with other channels, marketing has many moving parts.

Whether through direct mail or email, in-store signage, or highway billboards, the most effective marketing is tailored...

You have a tight marketing budget and want to focus that budget on your best customers. How do you decide which customers are worth the...

A successful marketing campaign doesn’t require a big budget. It just requires creativity and strategy. Let’s look at seven smart ways to...

Nearly two-thirds (62%) of customers say their favorite brands treat them as individuals.