PRINT SOLUTIONS

Every year since 1999, Pantone's Color Institute has selected a shade to capture the cultural zeitgeist, helping designers and businesses anticipate upcoming trends. This annual announcement influences everything from fashion to interior design. That includes your print marketing materials. For 2026, Pantone has chosen Cloud Dancer, a balanced shade of white with equal parts cool and warm undertones. This marks the first time the company has selected white as its Color of the

Gaining your customer's loyalty requires effort. Keeping it can require even more. Research indicates that despite 72% of buyers expressing satisfaction with their purchases, 88% remain open to changing vendors "at any time." How can you keep those valuable customers in the fold?

Throughout 2026, the U.S. Postal Service is offering a series of enticing promotions that let you save money on postage while increasing the value and effectiveness of your mail. Save up to 10% while experimenting with tantalizing smells, engaging folds, and interactivity that your customers will love.

Ever wondered what separates a forgettable ad from a campaign that wins industry acclaim? It's rarely about flashy production or massive budgets. The real magic happens when marketers deeply understand their audience and deliver content that genuinely resonates.

Marketing success isn't just about generating leads. It's about strategically guiding customers through each phase of the buyer's journey. This systematic approach, known as lead nurturing , involves presenting the correct information at the time your prospects need it most. When it comes to lead nurturing, one of your most potent tools is content marketing. According to BPM Online, which offers a platform for process-driven CRM, B2B marketers overall allocate 28% of their to

We all understand the importance of crafting personalized, relevant messages that engage customers and drive revenue. The key is having the correct data to drive your desired results. But what kind of data? There are three main types, and the best results are achieved by using a combination of all three.

What makes customers stay loyal, even when competitors slash prices or ramp up their marketing efforts? True loyalty extends beyond...

Imagine discovering a massive audience that drives more than half of the U.S. spending power yet is rarely seen represented in marketing campaigns. Sounds unbelievable, right? But it’s a real thing.

The retail environment is busy. Shoppers are on the move. They are browsing shelves packed with products, dodging advertising in the...

It’s often said that “age is just a number.” To some extent, that’s true. Americans are living longer, living healthier, and staying more...

Sure, direct mail is a great way to attract new buyers, but it is also a proven way to keep existing customers satisfied. Done right, it...

Artificial intelligence (AI) is everywhere these days. It can suggest the best out-of-the-way vacation spots. It can write your work...

We regularly hear the phrase, “Break through the marketing clutter.” What does that mean? It means that customers are bombarded with...

Have you ever browsed a website and then soon afterward started seeing the brand’s name everywhere? A relevant ad pops up in your social...

Many businesses mistakenly think their marketing efforts should take a backseat as summer arrives. It's when people go on vacations,...

You might think your marketing messages, products, and outstanding customer service define your brand. But the truth is, the perceptions...

If you want to understand the value of print versus digital in marketing, look at the world of education. Studies consistently find that while digital communications have great value in providing top-level information quickly when it comes to processing deeper concepts, print is the hands-down winner. These results were recently confirmed in a groundbreaking study from Columbia University’s Teacher’s College.

Buyers have come to expect personalization in all of their marketing communications. They get personalized recommendations from their favorite online stores and are used to seeing their names in the subject lines of marketing emails. They have come to expect personalization in all their marketing communications, including direct mail. Are you giving it to them?

Should you choose direct mail or email when planning your next marketing campaign? Sometimes, the answer is: “Use both!” The best...

You will eventually lose subscribers, no matter how great your email content is. Even if they are still connected to your brand, the...