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According to the research firm McKinsey, 76% of consumers say that receiving personalized communications is a key factor in prompting...

Consumers are increasingly showing a preference for products that communicate a sustainable message. Two-thirds of consumers say they...

You increase your response and conversion rates by personalizing your message, whether in print or email. But "personalizing" doesn't...

The United States’ 2022 Emerging and Advanced Technology Program is here. The USPS always offers postal discounts to encourage mailers to...

You come home from work and discover that you received a direct mail piece. Nice! We all love mail. But then you talk to your neighbor,...

Have a limited print budget and want to make the most of it? Even if your dollars are limited, your impact can be significant. Start with...

Targeting is the foundation of any highly effective marketing campaign, but there are different ways to slice and dice your list based on...

When two companies offer similar products, what differentiates one from another? It’s more than the price. There is something even more...