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Data is a powerful tool for reaching into the world of your customers and creating meaningful connections. However, before data can...

What makes customers stay loyal, even when competitors slash prices or ramp up their marketing efforts? True loyalty extends beyond...

Imagine discovering a massive audience that drives more than half of the U.S. spending power yet is rarely seen represented in marketing campaigns. Sounds unbelievable, right? But it’s a real thing.

The retail environment is busy. Shoppers are on the move. They are browsing shelves packed with products, dodging advertising in the...