Designing an Effective Postcard
One of the best ways to use direct mail is to use postcards. Postcards are an inexpensive way...
TEL: 616.451.2075
wolverineprintingg
- Nov 12
- 2 min
Turning a Bank from “Stodgy” to “Personal”
Do you always need lots of data to make your mailings seem personal? No. Take the example of MB Financial, a Chicago-based financial...
2 views0 comments
wolverineprintingg
- Oct 27
- 2 min
Why Our Brains Prefer Direct Mail Over Email
Want to geek out on marketing science? Check out neuromarketing, a field examining consumers' responses to marketing stimuli.
1 view0 comments
wolverineprintingg
- Oct 12
- 2 min
Four Data "Buckets" and How They Can Benefit Your Messaging
Shoppers today expect their marketing messages to be highly targeted to their wants and needs.
4 views0 comments
wolverineprintingg
- Sep 28
- 2 min
Using Packaging as a Marketing Tool
When a shopper walks into the store, even if they aren’t looking for something in your product category, the proper packaging can entice...
5 views0 comments
wolverineprintingg
- Sep 14
- 2 min
What Is Reciprocity? How Can It Boost Sales?
It’s happened to all of us. We receive a fundraising mailer that includes a set of free address labels or an inexpensive bookmark.
6 views0 comments
wolverineprintingg
- Aug 24
- 2 min
Want Better Profits? Open an Online Storefront
If you aren’t already using an e-commerce portal to archive, order, and manage your print materials, you are leaving money on the table....
7 views0 comments
wolverineprintingg
- Aug 10
- 2 min
Are Reuse and Refill Packaging Options for You?
Sustainability is more important to customers than ever. That’s why we suggest taking steps such as securing recycled paper and...
4 views0 comments
wolverineprintingg
- Jul 28
- 2 min
5 Tips for Better Multichannel Campaigns
With your customers being bombarded with so many different channels daily, how do you pick the right channel(s) to get your message...
5 views0 comments
wolverineprintingg
- Jul 14
- 2 min
5 Tips for Letting Psychology Propel Your Marketing
Today more than ever, effective marketing is based on psychology. Whether you are using direct mail, email, or mobile, these five trends...
3 views0 comments
wolverineprintingg
- Jun 27
- 2 min
Want It to Be Personal? 10 Questions to Ask
According to the research firm McKinsey, 76% of consumers say that receiving personalized communications is a key factor in prompting...
5 views0 comments
wolverineprintingg
- Jun 17
- 2 min
Creating a Sustainable Package
Consumers are increasingly showing a preference for products that communicate a sustainable message. Two-thirds of consumers say they...
6 views0 comments
wolverineprintingg
- May 25
- 2 min
Get the Most Out of Personalized Print
You increase your response and conversion rates by personalizing your message, whether in print or email. But "personalizing" doesn't...
5 views0 comments
wolverineprintingg
- May 13
- 2 min
Explore New Technologies and Save on Postage
The United States’ 2022 Emerging and Advanced Technology Program is here. The USPS always offers postal discounts to encourage mailers to...
5 views0 comments
wolverineprintingg
- Apr 23
- 2 min
Personalization Spells "Respect"
You come home from work and discover that you received a direct mail piece. Nice! We all love mail. But then you talk to your neighbor,...
2 views0 comments
wolverineprintingg
- Apr 6
- 2 min
5 Ways to Maximize Your Print Investment
Have a limited print budget and want to make the most of it? Even if your dollars are limited, your impact can be significant. Start with...
6 views0 comments
wolverineprintingg
- Mar 24
- 2 min
Not All Targeted Marketing Looks the Same
Targeting is the foundation of any highly effective marketing campaign, but there are different ways to slice and dice your list based on...
1 view0 comments
wolverineprintingg
- Mar 11
- 2 min
What Matters More Than Products, Services, and Price? Customer Experience!
When two companies offer similar products, what differentiates one from another? It’s more than the price. There is something even more...
2 views0 comments