Five Steps to Crafting Effective Marketing Copy
Marketing copy is the heart and soul of your advertising efforts. It connects your product or service with your audience, compelling them to
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wolverineprintingg
- Aug 24
- 2 min
Making Sense of Omni, Multi, Cross, and Integrated Channel Marketing
As you seek to break through the marketing clutter, the more channels, the better. Pairings such as print with email, email with social medi
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wolverineprintingg
- Aug 10
- 2 min
10 Items for Your Pre-Design Packaging Checklist
Whether you are sitting down to design your first folding carton package or your hundredth, it helps to have a pre-design checklist.
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wolverineprintingg
- Jul 27
- 2 min
Avoid the USPS’s Top Mailing Mistake
In the world of direct mail, creativity is everything. You want to design pieces that stand out and catch the customer’s eye.
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wolverineprintingg
- Jul 12
- 2 min
Unleashing the Power of Top-of-Mind Awareness
In marketing, being "top of mind" means being the first brand or product that comes to mind when a shopper thinks of a particular industry.
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wolverineprintingg
- Jun 14
- 2 min
Relevance: The Key to Success in Personalized Printing Campaigns
The ability to tailor documents with precision holds immense potential...
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wolverineprintingg
- Jun 14
- 2 min
Marketing Lessons: Avoid These 5 Mistakes to Boost Your Strategy and Results
Marketers learn from what some do well and from what others don’t. Either way, they learn.
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wolverineprintingg
- May 26
- 2 min
Case Study: The Power of a “Thank You” Note
When you are shipping products, do you include a simple thank you? You might be surprised by what a difference it can make.
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wolverineprintingg
- May 11
- 2 min
Making Content Marketing Work for You
One of the fastest-growing types of marketing is content marketing. Why? Because it works.
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wolverineprintingg
- Apr 27
- 2 min
The Marketing Importance of an Authentic Voice
Whether you are writing copy for direct mail, email, or mobile video, it is essential to be authentic.
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wolverineprintingg
- Apr 14
- 2 min
4 Things Direct Mail Does That Email Can’t
As a marketer, you know the value of email. You may also see the value of print marketing.
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wolverineprintingg
- Mar 23
- 1 min
Want More Donations? Choose Print!
For nonprofits, every dollar they spend on overhead, administration, and marketing is a dollar not spent on their mission.
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wolverineprintingg
- Mar 9
- 2 min
Want the Ticket to Converting Higher End Buyers? Try Personas
If you are trying to sell costume jewelry and organic smoothies, price and opportunity might motivate customers to purchase spontaneously or
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wolverineprintingg
- Feb 28
- 2 min
QR Codes Are Everywhere — For Good Reason!
The global pandemic has had a profound impact on the world of consumer marketing, and one of these impacts has been to bring QR codes more i
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wolverineprintingg
- Feb 15
- 2 min
5 Benefits of Having an Up-to-Date Mailing List
Keeping your mailing list up to date is essential for making the most of your marketing dollars.
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wolverineprintingg
- Jan 28
- 2 min
Creating Customer Loyalty
What does it take to create customer loyalty, the kind of loyalty that makes customers stick with you, even when their favorite sales repres
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wolverineprintingg
- Jan 12
- 2 min
6 Principles of Marketing Persuasion
Understanding buyer psychology is key to grabbing consumers’ attention and getting people to buy. The 6 Principles of Marketing Persuasion b
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wolverineprintingg
- Dec 30, 2022
- 2 min
5 Tips for Data You Can Trust
The success of your marketing campaigns hinges on having excellent, reliable data. But how can you be sure that you are working with data yo
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wolverineprintingg
- Dec 16, 2022
- 2 min
During Times of Uncertainty, Market Like a Leader
In today’s times of uncertainty, it can be challenging to know how to strike the right tone. While consumer spending remains strong, there i
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wolverineprintingg
- Nov 29, 2022
- 2 min
Designing an Effective Postcard
One of the best ways to use direct mail is to use postcards. Postcards are an inexpensive way...
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