wolverineprintinggJun 272 minWant It to Be Personal? 10 Questions to AskAccording to the research firm McKinsey, 76% of consumers say that receiving personalized communications is a key factor in prompting...
wolverineprintinggJun 172 minCreating a Sustainable PackageConsumers are increasingly showing a preference for products that communicate a sustainable message. Two-thirds of consumers say they...
wolverineprintinggMay 252 minGet the Most Out of Personalized PrintYou increase your response and conversion rates by personalizing your message, whether in print or email. But "personalizing" doesn't...
wolverineprintinggMay 132 minExplore New Technologies and Save on PostageThe United States’ 2022 Emerging and Advanced Technology Program is here. The USPS always offers postal discounts to encourage mailers to...
wolverineprintinggApr 232 minPersonalization Spells "Respect"You come home from work and discover that you received a direct mail piece. Nice! We all love mail. But then you talk to your neighbor,...
wolverineprintinggApr 62 min5 Ways to Maximize Your Print InvestmentHave a limited print budget and want to make the most of it? Even if your dollars are limited, your impact can be significant. Start with...
wolverineprintinggMar 242 minNot All Targeted Marketing Looks the SameTargeting is the foundation of any highly effective marketing campaign, but there are different ways to slice and dice your list based on...
wolverineprintinggMar 112 minWhat Matters More Than Products, Services, and Price? Customer Experience!When two companies offer similar products, what differentiates one from another? It’s more than the price. There is something even more...