Still Hesitating on Personalization?
While personalization is all around us, not every marketer takes advantage of its benefits.
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wolverineprintingg
- Sep 12
- 2 min
5 Ways to Use Direct Mail for Customer Retention
Direct mail is a powerful tool for retaining customers and building loyalty. It can remind customers about your brand, offer exclusive...
2 views
wolverineprintingg
- Aug 22
- 2 min
Benefits of Adding Lifetime Customer Value (LCV) to Your Marketing Metrics
Lifetime Customer Value (LCV), also known as Customer Lifetime Value (CLV), is a metric that helps you, as a marketer, to understand the...
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wolverineprintingg
- Aug 7
- 2 min
Crafting Copy that Converts: Details Matter
When selling a product or service, the words you choose matter. It is not just what you say but how you say it.
1 view
wolverineprintingg
- Jul 24
- 2 min
Should You Add Color to Your Envelopes?
Should You Add Color to Your Envelopes? If there are two envelopes on the counter, one in color and one in plain white, which one will...
2 views
wolverineprintingg
- Jul 10
- 1 min
Gear Up Your Marketing Strategy for Summer Success
As the temperatures rise and the days grow longer, it's time to embrace the season of sun, sand, and strategic thinking. While your...
5 views
wolverineprintingg
- Jun 26
- 2 min
Embracing Print as a Sustainable Marketing Strategy
In today's digital age, where we are used to hearing, "Go paperless! Go green," print unfairly gets a bad reputation. However, print is a...
5 views
wolverineprintingg
- Jun 11
- 2 min
Five Key Areas of the Direct Mail Envelope to Captivate Your Audience
Pay close attention to the envelope to maximize the impact of your direct mail campaigns. The envelope is your mail's first impression,...
3 views
wolverineprintingg
- May 22
- 2 min
Want to Be More Sustainable? Embrace Circular Design
In recent years, circular design has gained traction in many industries, including printing and packaging. Circular design aims to...
3 views
wolverineprintingg
- May 13
- 2 min
Want to Keep Your Customers Loyal? Do This!
Did you know that loyal customers purchase more frequently, have larger basket sizes, and are more receptive to upsells? It’s no wonder...
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wolverineprintingg
- Apr 24
- 2 min
Got Value? Find It, Market It, Reap the Profits
A well-defined business value proposition is crucial for attracting and retaining customers.
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wolverineprintingg
- Apr 9
- 2 min
5 Tips for Boosting Your Donor Retention Rate
The average donor retention rate for nonprofits is between 40% and 45%.
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wolverineprintingg
- Mar 27
- 2 min
5 Surprising Ways to Market with Packaging
Packaging is one of your most essential marketing tools if you sell products on the retail shelf.
9 views0 comments
wolverineprintingg
- Mar 13
- 2 min
Creative Gatefolds That Get Attention
Want to get your customers’ attention? Incorporate creative folds that add dimension and interest.
8 views0 comments
wolverineprintingg
- Feb 21
- 2 min
What’s Drip Marketing and Why Should You Care?
A strategy of regular, strategically timed communications can have a powerful influence on shopper behavior.
14 views0 comments
wolverineprintingg
- Feb 9
- 2 min
Email: The Perfect Direct Mail Add-On
Want to increase the effectiveness of your direct mail campaigns?
9 views0 comments
wolverineprintingg
- Jan 24
- 2 min
5 Ways to Maximize Direct Mail for Nonprofits
If you’re a nonprofit, you know how critical direct mail is to your fundraising.
5 views0 comments
wolverineprintingg
- Jan 12
- 2 min
For True Personalization, Look Beyond Demographics
As marketers, we have more data at our fingertips than ever. Data is all around us, from in-house customer information...
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wolverineprintingg
- Dec 19, 2023
- 2 min
Want More B2B Accounts? Try This!
Succeeding in Business-to-Business (B2B) sales requires a nuanced understanding of the complex decision-making processes...
3 views0 comments
wolverineprintingg
- Dec 7, 2023
- 2 min
4 Reasons Your Customers Might Be Defecting
Your existing customers are your most profitable customers. They buy more frequently, and they spend more when they do.
3 views0 comments
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