PRINT SOLUTIONS

If you want to understand the value of print versus digital in marketing, look at the world of education. Studies consistently find that while digital communications have great value in providing top-level information quickly when it comes to processing deeper concepts, print is the hands-down winner. These results were recently confirmed in a groundbreaking study from Columbia University’s Teacher’s College.

Buyers have come to expect personalization in all of their marketing communications. They get personalized recommendations from their favorite online stores and are used to seeing their names in the subject lines of marketing emails. They have come to expect personalization in all their marketing communications, including direct mail. Are you giving it to them?

Should you choose direct mail or email when planning your next marketing campaign? Sometimes, the answer is: “Use both!” The best...

You will eventually lose subscribers, no matter how great your email content is. Even if they are still connected to your brand, the...

Whether you are creating a direct mail piece, an email, or a social media post, FOMO, or "Fear of Missing Out," is a powerful tool.

While we all know that personalizing your direct mail pieces can improve marketing results, the process can seem intimidating.

Direct mail is changing. This channel remains highly effective, but most people don’t have the attention spans they used to. Mail that is...

Whether you are sending direct mail only or integrating direct mail with other channels, marketing has many moving parts.

Whether through direct mail or email, in-store signage, or highway billboards, the most effective marketing is tailored...

You have a tight marketing budget and want to focus that budget on your best customers. How do you decide which customers are worth the...

A successful marketing campaign doesn’t require a big budget. It just requires creativity and strategy. Let’s look at seven smart ways to...

Nearly two-thirds (62%) of customers say their favorite brands treat them as individuals.

When you look at any printed material, what catches your attention first? Often, it's the bullet points.

In a world flooded with uncertainty and unrest, consider something radical: Embracing positivity! Themes centered around kindness,...

White space, often called negative space, is the space between and around design elements. While it may seem counterintuitive to leave...

While personalization is all around us, not every marketer takes advantage of its benefits.

Direct mail is a powerful tool for retaining customers and building loyalty. It can remind customers about your brand, offer exclusive...

Lifetime Customer Value (LCV), also known as Customer Lifetime Value (CLV), is a metric that helps you, as a marketer, to understand the...

When selling a product or service, the words you choose matter. It is not just what you say but how you say it.

Should You Add Color to Your Envelopes? If there are two envelopes on the counter, one in color and one in plain white, which one will...